The primary reason why
Uber is so expensive in the morning
is the surge pricing model.
Uber only allows expensive
fares when demand far exceeds supply. During peak periods like the morning rush hour (usually between
7 AM and 9 AM
), millions of people rely on
ride-share services
like
Uber
to get to work, school, or appointments. When the number of riders spikes,
but
there aren't enough drivers on the road to meet the demand,
Uber
raises prices to encourage more drivers to get on the road. This helps balance the supply-demand equation.